Found the action finally - yay!!
Just stick with changing my colour profile in bridge & ps - I'll tackle bridge first :
So in Bridge I can select an individual image like above and click on this white link, and choose
Is that right? Is there a way I can permanently apply this colour space to all images all of the time? and finally...once moved into PS then what? Do I have to do it per each image there also or can I set a perm colour space for all images?