It's two layers:
First, the Channel Mixer layer, with the "Monochrome" checkbox checked, and these values: 0, 0, +100, 0.
Then add the Levels layer and clip it to the Channel Mixer layer, and enter these values:
Red channel 0/1.20/213 and 53/255
Green channel 0/1.07/238 and 13/255
Blue channel 16/0.97/238 and 0/255
At this stage the whole photo will be kinda tan-coloured. Return to the Channel Mixer layer and invert the mask to black to hide it all.
Then mask it on to the cover. You'll need to be very careful not to let the colour spill onto the legs. But you can let the colour spill onto the rug a little bit, since it's about the same colour.